Strategy

HowAboutWe’s ‘Couples’ Celebrate Anniversary, Launching in LA

How About We

HowAboutWe is celebrating the one year anniversary of their Couples service, by expanding into Los Angeles.

They site partners with restaurants and other date venues, giving their subscribing Couples personalised and discounted date deals and ideas in their city.

And for their anniversary, they have released some data on the service.

Their 500,000 users have spent 56,739 hours together, on over 1,100 dates, across five cities in the US.

On its release, HowAboutWe founders Aaron Schildkrout and Brian Schechter, said: “Online dating as a business has a terrible churn problem because these companies lose their most successful customers. 

“We’ve become the first dating site to prove a meaningful, on-brand service for our happiest members. 

“In doing so, we became the first dating site that doesn’t want our users to fail.”

Los Angeles is next city they are launching in, joining New York, Seattle, Chicago and San Francisco.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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