69% of Dating Apps Are Uninstalled Within A Month

Dating apps like Tinder and Bumble are increasingly struggling to retain Gen Z users, a shift that analysts and insiders say reflects a growing weariness with endless swiping. After rapid adoption during the pandemic, many young people now appear to be abandoning dating apps in favor of more meaningful and offline connections.

Industry data reveals a worrying pattern: in 2024, around 65% of new dating-app installs were deleted within a month, and that figure has reportedly climbed to 69% in 2025, according to app analytics firm AppsFlyer. These numbers point to a widespread disengagement right after first use.

Experts argue that one driver behind this trend is a paradox of choice. With so many profiles to browse, swiping can start to feel soulless. Wendy Walsh, a psychology professor at California State University and dating expert, notes that Gen Z may feel more pressure than connection: “They’re often terrified of dating in person, and the apps … essentially translate to their worst fear.

Many young users say they still want to date online, but they’d rather meet in real life. A 2024 survey by Forbes Health found that 79% of Gen Z users reported fatigue with major apps like Tinder, Hinge, and Bumble. Meanwhile, a Kinsey Institute and DatingAdvice.com survey suggests more than 90% of Gen Z would prefer meeting through social gatherings, classes, or other offline settings.

That shift is putting pressure on the major players. Parent company Match Group recently cut around 13% of its workforce as part of a broader restructuring. The company’s Q2 2025 results showed a 5% drop in paying users to 14.1 million, even as it continued to monetize its base more aggressively.Many young users say they still want to date online, but they’d rather meet in real life. A 2024 survey by Forbes Health found that 79% of Gen Z users reported fatigue with major apps like Tinder, Hinge, and Bumble. Meanwhile, a Kinsey Institute and DatingAdvice.com survey suggests more than 90% of Gen Z would prefer meeting through social gatherings, classes, or other offline settings.