Bluesky Launches Attie AI Assistant for Custom Feeds
Bluesky has introduced a new AI-powered application called Attie, marking its first major product beyond the core social network. Unveiled at the Atmosphere conference on March 28, 2026, Attie is designed as an intelligent assistant that lets users create custom feeds, personalize content discovery, and eventually build their own social apps using natural language commands.
The app leverages Anthropic’s Claude AI model and runs on Bluesky’s open AT Protocol (ATProto). Users sign in with their Atmosphere credentials – any login from an ATProto-compatible app, including Bluesky itself. Because the protocol shares data openly across the ecosystem, Attie can immediately understand a user’s interests, conversation history, and preferences to generate tailored feeds without requiring complex setup.
“You control it, you shape it, without having to write code or know how to set up these feeds,” interim CEO Toni Schneider explained. Attie currently focuses on building and viewing personalized feeds, with plans to expand into “vibe-coding” entire social apps and tools for other users.
The launch comes shortly after former CEO Jay Graber transitioned to Chief Innovation Officer to focus on product development. Schneider noted that Graber’s return to building was a natural fit, describing Attie as “the beginning of just having a lot more people be able to build on top of the Atmosphere.”Bluesky’s recent $100 million Series B funding, closed in April 2025 and announced this week, provides runway for these innovations. The company now has over 43 million users and reports more than 400,000 monthly developer SDK downloads, with over 1,000 apps built on ATProto.
Graber emphasized the philosophy behind Attie: “AI is being used by the major platforms to serve themselves, not their users. We think AI should serve people, not platforms.” The open protocol puts control directly in users’ hands, allowing them to find signal in the noise of social media.
However, users don’t seem to be pleased. The Attie account is already the second most blocked account on the platform, moreso than majorly controversial political accounts such as the official ICE account, and many users have been openly complaining about missing features (such as the lack of images in DMs) that have been requested since Bluesky’s launch.
