Dating App Market to Hit $15.6B by 2032, User Expectations Are Key

Despite growing skepticism among Gen Z users, the global dating app industry is allegedly forecast to nearly double in value by 2032, reaching $15.56 billion, according to a new report from SNS Insider. The projected growth – driven by a 7% compound annual growth rate – points to continued expansion in both user base and feature development, with premium subscriptions playing a central role.

A significant portion of this growth is expected to come from user-paid features, particularly subscriptions, which accounted for 72% of industry revenue in 2023. That figure is projected to increase at a faster pace than other revenue streams. The success of this model, analysts suggest, depends heavily on apps delivering genuine value – tools like unlimited swipes, advanced matching, and profile boosts must lead to tangible results if users are to remain invested. This isn’t much of a surprise, considering how many new platforms are focusing on meaningful and results-focused dating approaches beyond the normal swiping structure.

AI-driven personalization, video functionality, and location-based tools are identified as core innovations appealing to modern daters. However, the report cautions that future success hinges on more than technological enhancements. User satisfaction is increasingly crucial, with consumers expecting platforms to prioritize their needs over pure monetization.

Geographically, the Asia-Pacific region is expected to outpace others in growth due to rapid digital adoption and a large, young population open to online dating. Broader adoption across different age groups in Western markets is also contributing to the expansion.

Ultimately, the report highlights a simple but vital truth: the next phase of growth in the dating app industry depends not just on smarter algorithms or wider reach, but on whether platforms can truly understand and respond to what users want.