Diesel Collaborates with Tinder for Pride 2026

Diesel has partnered with Tinder for its Pride 2026 capsule collection, reworking its classic “For Successful Living” slogan to “For Successful Loving.” The campaign features LGBTQIA+ models and focuses on the realities of modern queer dating, including vulnerability, chaos, and the search for connection.

The 17-piece collection includes underwear and denim with 90s-inspired minimalism, trompe-l’œil detailing, burnout lace, and semi-transparent panels that play with exposure and concealment. Models were interviewed in documentary-style videos by RuPaul’s Drag Race star Gigi Goode, discussing dating preferences, personal style, and dealbreakers. Diesel creative director Glenn Martens described the project as creating space for authentic love without fixed definitions or rules.

As part of the initiative, Diesel’s parent company OTB Group and Tinder each donated $100,000 to Outright International, a nonprofit working to advance LGBTQIA+ rights globally, including employment training and support for small businesses.

Diesel has positioned itself as a cultural disruptor under Martens, who joined in 2020 and has emphasized queer representation and identity expression. While this collaboration amy swing more in Diesel’s favour than Tinder’s, Diesel is a very notable brand with a lot of eyes on it – and plenty of queer fans that could be won over by either the campaign itself or Tinder’s donation to OI.