Gen Z Is Shifting Away from Hookup Culture

Younger generations, particularly Gen Z, are increasingly rejecting the hookup culture that has dominated modern dating for years. This change is marked by a decrease in dating app usage amongst certain demographics, but also a broader movement towards prioritizing meaningful connections over casual encounters.

Data shows that Gen Z is engaging in less sexual activity than previous generations. Additionally, there has been a rise in dating celibacy trends like “boy sobriety” that advocate for platonic relationships and self-care instead of actively seeking out romantic partners.

While this has meant that many users are less likely to seek out short-term hookups and fling relationships, it also means more focus on long-term connections. While some users abstain from dating, others are more committed than ever, specifically using dating apps to find long-term partners.

According to an Axios/Generation Lab survey, 79% of U.S. college students use dating apps less than once a month. This is a decrease compared to older generations, but also may highlight that many Gen Z’ers want to use dating apps with more intention and purpose.

This trend towards intentional dating and self-care is also a response to the emotional toll that casual dating and hookup culture can take. Many young people have reported feeling burnt out, anxious, and disconnected after engaging in short-term flings or casual hookups.