Hinge Introduces Friend’s Take Feature for Profile Contributions

Hinge has launched Friend’s Take, a new feature that allows users to invite friends, family, and community members to contribute authentic reflections directly to their dating profiles.

The feature addresses a common challenge in online dating: crafting profiles that accurately represent one’s personality. According to Hinge research, 79% of daters seek advice from friends and family about their dating lives, yet many struggle to translate personal insights into effective profile content. Additionally, 71% of Hinge users say they want help with their profiles, but only 46% actively seek it.

Friend’s Take enables users to send a unique link to selected contacts. Recipients can respond to profile Prompts with text, photos, voice notes, or video without needing a Hinge account. The link expires after 72 hours or after 10 responses. The profile owner reviews submissions and can select up to three to display, with the ability to manage up to 50 pending takes. Takes can be updated or removed at any time.

Ben Celebicic, Hinge’s Chief Product and Technology Officer, described the feature as a way to involve the people who know users best in the profile creation process. Logan Ury, Hinge’s Lead Relationship Scientist, noted that friends often see qualities that individuals might overlook, such as personal strengths or unique traits.

The rollout is global, excluding India, and began on July 15, 2026. It builds on Hinge’s existing tools like Your World Prompts, Prompt Feedback, and Match Note, which aim to help users present more authentic versions of themselves.

Traditional profiles rely heavily on self-reported information and curated images, which can sometimes fail to convey personality or compatibility factors. By allowing trusted contacts to contribute, Hinge seeks to provide potential matches with a more rounded perspective, and also leans into the mroe authentic feel that many singles are looking for with their dating opportunties.