Hinge Labs Launches Profile Refresh Guide

Hinge has released a new educational guide aimed at helping users improve their profiles while still presenting their authentic self – the Profile Refresh Tips guide. The new release is part of the company’s ongoing D.A.T.E. series, a content initiative from Hinge Labs focused on offering users research-based advice and guidance on how to date.

The advice within the guide comes from Logan Ury, Hinge’s Director of Relationship Science and a key member of Hinge Labs. Drawing from her background in psychology, Ury encourages users to use their profiles as “a window into your world” and avoid copy-paste answers. According to Hinge, generic responses and trend-based humor fall flat when it comes to making meaningful matches. Additional features such as Voice Prompts, Prompt Polls, and Top Photo selections are highlighted as ways to support a more genuine and expressive user experience

While the guide itself is very straightforward and keeps the tips clear, this could actually be a big step for the app’s user base. Creating a profile is often seen as a difficult part of dating, forcing users to present themselves in an authentic way or risk misleading matches – which also explains why so many people have turned to AI tools to generate profiles for them, a technology that has been slowly improving.

Although Hinge Labs could seem like a gimmick at first, it might be a vital part of Hinge keeping its focus on users expressing themselves and being less superficial than other dating platforms. If Hinge Labs can continue to output useful advice on how to approach dating properly, it could lead to the platform seeing another boost in popularity, especially as more and more users walk away from the conventional swiping experience.