Match Group Survey: Singles Are Apathetic to AI Dating
Match Group, the parent company of Tinder, Hinge, Match.com, OkCupid and others, surveyed approximately 1,000 U.S. singles aged 18 to 39 about their attitudes toward artificial intelligence in dating and relationships. The results indicate that many users see AI as a practical tool for reducing friction but remain wary of its role in romantic connections.
Seventy-four percent of respondents said they use ChatGPT, and 64% reported that AI helps them create stronger dating profiles, maintain conversations, and start new ones. However, 47% expressed a negative view of AI in the context of romantic relationships. Two in five singles said they would refuse to date someone who uses an AI companion app, with that figure rising to 51% among women aged 18 to 24.
The findings align with broader Pew Research data released this week, which surveyed over 5,000 U.S. adults. Only 10% use chatbots for emotional support and 4% for companionship. Most respondents said AI chatbots have little impact on their relationships: 6% said they help, 7% said they hurt, and 35% said they neither help nor hurt.
While tools for profile writing and conversation starters are more broadly accepted, many draw a line at deeper emotional substitution. Even then, there are plenty of users who are negatively inclined towards AI, and far more who are simply indifferent and have no particular interest in its use one way or the other. This could, naturally, make AI a somewhat difficult feature to push on certain platforms – even users who aren’t hostile to its use may simply be apathetic.
Given the relatively limited sample size compared to Match Group’s extremely high user population across all its major platforms, it’s not clear exactly how accurately this survey reflects the population as a whole, and different dating app’s audiences may feel differently. However, either way, platforms may encounter both resistance and disinterest in a large chunk of their user base when attempting to introduce new AI features.
