Match Group Expands Safety Features on Tinder and Hinge in India

Match Group is introducing new safety features across Tinder and Hinge in India, including screenshot blocking, contact blocking, and mandatory biometric verification. Yoel Roth, the company’s head of trust and safety, said the changes respond to concerns raised by Indian users, particularly women worried about their dating profiles being shared without permission.

Hinge already blocks screenshots, and Tinder is now expanding the same protection. Both apps require users to submit a video selfie during registration to help detect fake profiles, duplicate accounts, and repeat scammers. According to Roth, early analysis shows the checks have reduced the number of bad actors on the platforms by 40%. Match Group spends approximately $125 million annually on safety measures across its dating services.

Match Group has partnered with the Indian Cyber Crime Coordination Centre to launch a romance scam awareness campaign. The initiative will help users recognise scams, identify warning signs and report suspicious activity. Tinder and Hinge will warn users when matches try to move conversations to other messaging platforms too quickly or promote suspicious investment opportunities.

Roth also highlighted changing dating habits among younger Indian users, who increasingly prefer social and lower-pressure experiences. Tinder has introduced Double Date and a feature that allows friends to suggest matches. Match Group is considering bringing its Events feature to India following its launch in Los Angeles and other US cities earlier this year.

Source: Business Standard