New Match Group CEO Outlines Plan to Restore Trust for Tinder

Spencer Rascoff, the newly appointed CEO of Match Group Inc., has announced a strategy aimed at revitalizing the company’s dating platforms, including Tinder and Hinge, by focusing on user experience and operational efficiency. His approach comes amid pressure from investors to reverse declining engagement and subscriptions, particularly on Tinder.

In a note to employees, which he also shared on LinkedIn, Rascoff acknowledged concerns about the overemphasis on metrics rather than meaningful connections in Match Group’s apps. “Too often, our apps have felt like a numbers game rather than a place to build real connections, leaving people with the false impression that we prioritize metrics over experience,” he wrote.

To address these concerns, the company will expand its use of artificial intelligence to enhance user experience, streamline operations for greater efficiency, and introduce a confidential feedback channel where employees can share ideas directly with the executive team. Match will also increase expectations for in-office collaboration to improve focus and execution speed.

Match Group has faced mounting investor scrutiny from activist firms. Anson Funds, which held 0.6% of Match Group’s shares as of December, is reportedly considering nominating new board members to push for strategic changes.

Tinder CEO Faye Iosotaluno previously stated that the platform will prioritize user experience over monetization, but she cautioned that the app may not return to growth until 2027. Tinder has been testing new features to improve engagement, such as ID verification for enhanced safety and an upcoming double-dating feature expected to launch in the second quarter.