PURE Dating App Reaches $100M Revenue with 95% Growth

3rd February 2026 Staff Writer

PURE has announced that it has surpassed $100 million in annual gross revenue for 2025, accompanied by 95% year-over-year registration growth and 46% revenue growth. The Berlin-based company released the figures today on February 3, positioning itself as a growing alternative amid reported contractions among larger competitors.

Launched in 2013, PURE operates on a privacy-first model with disappearing chats, anonymous profiles, and consent-forward interactions. The app has built its user base without the massive advertising budgets of industry leaders, which may have had a direct impact on its priorities when it comes to growing its user base.

According to the announcement, PURE attributes its performance to a feed-based design that prioritizes user control and genuine connections over traditional swipe mechanics. CEO Luka Dremelj stated: “Swipe fatigue is redefining the dating app industry. Users want better experiences, leading to genuine connections – not endless swiping. Our feed-based design gives control back to people over their dating journey.”

The company highlighted several operational strengths contributing to its trajectory:

A relatively balanced 60/40 male-to-female user ratio, achieved through targeted marketing efforts.
Top-tier rankings in its core markets: among the top 8 grossing lifestyle apps in the United States, France, and the United Kingdom as of December 2025/January 2026 (iOS and Google Play combined).
Enhanced safety features, including Safety Signal, Photo Verification, and Age Verification (UK), aligning with user demand for secure and transparent experiences.

PURE’s growth stands in contrast to performance reported by major players. Match Group disclosed that Tinder, Hinge, and other brands experienced double-digit declines in key metrics during Q1–Q3 2025 compared to 2024, while Bumble also reported an 11% contraction in similar periods. PURE cited these figures alongside its own 41% revenue growth for the same timeframe to underscore a potential market shift toward platforms offering differentiated experiences.