Seeking.com Launches $50,000 Dating Campaign With Julia Fox

Dating platform Seeking.com has partnered with actress and model Julia Fox to launch its Anti 50/50 Campaign. The company created a $50,000 fund to reimburse singles asked to split the bill on a date, offering up to $50 per person.

Seeking’s research found that 61% of Gen Z women have been asked to split the bill on a first date, compared with 27% of baby boomer women. Meanwhile, 75% of women said they prefer men to take the lead in planning and paying for dates. The company is using these findings to promote its emphasis on generosity in relationships.

Participants must register through Seeking’s campaign website, provide details of their date and upload a receipt to claim reimbursement. The fund will remain available until the $50,000 is exhausted or 10 February 2027. Seeking is also launching a merchandise collection, with proceeds going back into the fund.

Fox, who starred in Uncut Gems, said women should be able to express their dating preferences without judgment. Seeking founder and co-CEO Brandon Wade said the campaign reflects the company’s focus on financial generosity. Founded in 2006, Seeking reports more than 56 million members across over 130 countries.