Coffee Meets Bagel: 86% of Singles Prefer Financial Responsibility Over High Income

Coffee Meets Bagel’s 2026 Dating Realness Report found that 86% of singles would rather date someone earning $70,000 annually who saves responsibly than someone earning $250,000 who overspends. The survey of 3,388 US users highlights the growing importance of financial habits and compatibility in relationships.

Overspending was the biggest financial red flag (63%), followed by expecting financial support from a partner (58%) and unstable income (56%). Meanwhile, 52% believe couples should split expenses proportionally based on income and responsibilities, compared with just 8% who favour an equal 50/50 split.

Rising living costs are also affecting dating habits. Among the 51% of respondents whose dating lives have been impacted, 86% are going on fewer dates or becoming more selective, while 75% are choosing cheaper activities and 55% have postponed or deprioritised dating.

Despite financial concerns, emotional connection remains a priority. Half of respondents would choose a strong romantic connection despite financial differences. When it comes to first dates, 54% believe whoever initiates the date should pay, while just 10% favour splitting the bill equally.