Grindr Limits $120 Edge Subscription to 1% of Users

Grindr is preparing to launch its new AI-powered Edge subscription worldwide on 17 November, with membership limited to 1% of its global monthly active users. The Grindr Edge premium subscription will cost $120 per month, making it the company’s most expensive subscription tier. Early access opened on 10 November.

Edge offers personalised profile recommendations, AI-powered compatibility insights and predictions about whether someone is likely to reply. A feature called Reconnect helps users find people they have previously interacted with. The subscription also comes with a redesigned interface and a separate app icon.

Grindr says it will limit membership to maintain exclusivity and support higher pricing. With around 16 million monthly active users, the 1% cap would allow approximately 160,000 Edge subscribers. The company expects to reach between one-third and two-thirds of that limit over the next three to four years. Interest has been strong, with nearly 400,000 users registering for early access within 72 hours of registration opening in October.

The Grindr Edge premium subscription forms part of the company’s strategy to increase revenue from its most engaged users. Grindr believes the combination of AI features and limited membership will allow it to raise prices further over time. However, the launch has also drawn criticism from users who question the high price and want the company to address concerns about advertising, privacy, and app functionality.

Source: Wired