Gamified Dating App Genza Launches in Los Angeles

Gamified dating app Genza has announced its US launch, starting in Los Angeles. Founded by Val Klimov, the app uses AI-powered matching, 3D avatars, and interactive games to help users build connections before seeing each other’s photos. Its initial rollout focuses on the UCLA and Westwood communities.

Instead of traditional profiles and bios, users create 3D avatars and complete interactive quests to build a personal compatibility profile called a Vibe Code. GENZA’s AI analyses 30 personality traits and recommends two potential matches at a time. Matched users can then chat and play games together in private virtual rooms. One game, called Last $50, gives players a virtual budget to spend on unusual items, revealing their personalities through their choices. Profile photos unlock once users reach a 100% bond level.

Klimov is also the founder and Chief Strategy Officer of Fledge, a compatibility-focused dating app that announced its US launch in New York on 2 November. Fledge uses personality assessments to match users and also organises offline events. Klimov previously co-founded Twinby, a dating app that gained popularity in Russia following Tinder’s withdrawal from the market in 2023.

According to founding Chief Product and Strategy Officer Daria Leshchikova, Genza attracted more than 2,000 users during its soft launch. The company is now working with local creators to promote the app in Los Angeles.