SugarDaddyMeet Introduces Mandatory Liveness Verification for All Users

SugarDaddyMeet has become the first dating platform to require liveness verification for all users, a move aimed at enhancing safety and authenticity across its global user base. The platform, which caters to sugar dating relationships, announced that all new and existing accounts must complete Selfie Liveness Verification, ensuring that every profile is tied to a real individual.

The verification process involves real-time selfie capture, where users must take a live photo that is analyzed by AI to confirm they are not using a static image or bot. This is then cross-checked with their existing profile pictures before a verified badge is issued. According to Dani Johnson, spokesperson for SugarDaddyMeet, this new requirement reflects the company’s commitment to trust and security: “Authenticity isn’t optional – it’s the foundation of every connection. By verifying 100% of our community, we ensure every member you meet is verified. No exceptions.”

The concept of liveness verification is not only meant as a standard verification check, but also uses more advanced steps to check that the footage being supplied comes from a real person. In theory, this doesn’t just prevent deepfakes and AI-generated selfies, but could also detect real selfies that have been modified using AI tools. Given that sugar daddy scams are a very real and often under-reported danger, this kind of verification makes a big difference.

The move comes in response to a 40% rise in romance scams since 2021, as reported by the Global Anti-Scam Alliance. Unlike most dating apps, which verify only new accounts, SugarDaddyMeet is extending verification to all users, regardless of account age. This ensures that older, unchecked profiles do not pose security risks, reinforcing user accountability across the platform and ensuring that scammers cannot steal or buy unused accounts that would be grandfathered into the system.

By setting a new industry standard for verification, SugarDaddyMeet aims to build a safer and more transparent dating environment, reinforcing its position as a leader in online dating security. As the first dating site to fully lean into this level of verification, there is a chance that SugarDaddyMeet’s new approach could set a standard for other platforms to follow in the coming months.