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“When We First” Hybrid Dating App Launches This Valentine’s Day

A new dating app, When We First, is set to launch this Valentine’s Day with a hybrid approach to online and offline dating. Developed by professional matchmaker Sandra Hatton and wellness entrepreneur Mariel Filippone, the app aims to address common frustrations with conventional swipe-based platforms by providing a more personalized and intentional dating experience.

The platform allows users to choose between online dating, offline matchmaking, or a combination of both, catering to a wide range of dating preferences. It also introduces The Human Button™, a feature that connects users with real-life matchmakers for personalized support, such as profile reviews, dating coaching, and curated date guarantees.

Hatton, the founder and CEO, made her intentions clear: “as a professional matchmaker, I’ve spent over a decade witnessing the frustrations people face with dating apps, particularly with how impersonal they’ve gotten. We built When We First to be an entirely new online dating experience designed from a true dating expert’s perspective, merging the best of online dating technology with the human touch of traditional matchmaking for a more modern, effective, and intentional approach to dating.”

With offline and in-person events being an increasingly important part of the dating experience as of last year, many users are eager to find ways to physically meet dates without being limited to their local dating pools. Apps like When We First are a direct response to that need, and includes other key features like verified profiles and image consulting tools.

Launching strategically around Valentine’s Day, When We First is aiming to appeal to singles seeking meaningful relationships, providing both a freemium model and premium matchmaking options that are meant to appear to more exclusive clientele.

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