Over the past five years, Bumble has redefined online dating by emphasizing core values like respect and accountability. The female-driven app, which challenges women to “make the first move,” has created a digital culture that strays from an environment often rife with vulgarity and unsolicited advances. Now, the billion-dollar company with the woke reputation has set its sights on another underserved subset of the dating world.
Created in the same spirit as its sister company, Chappy is cultivating a welcoming atmosphere that challenges deeply entrenched negative norms between gay men. Similar to Bumble, the app’s branding and marketing revolve around empowerment, accountability, acceptance, and ultimately, kindness.