Chappy Breaks into the World of Gay Male Dating

Over the past five years, Bumble has redefined online dating by emphasizing core values like respect and accountability. The female-driven app, which challenges women to “make the first move,” has created a digital culture that strays from an environment often rife with vulgarity and unsolicited advances. Now, the billion-dollar company with the woke reputation has set its sights on another underserved subset of the dating world.

Created in the same spirit as its sister company, Chappy is cultivating a welcoming atmosphere that challenges deeply entrenched negative norms between gay men. Similar to Bumble, the app’s branding and marketing revolve around empowerment, accountability, acceptance, and ultimately, kindness.

Read the full article on Austin Monthly.