FROM THE WEB: Four Ways Brands Are Marketing Through Dating Services

With the growing popularity of online dating sites and apps, an increasing number of brands are turning to platforms like Tinder, Bumble and Match.com to promote products and services.

A recent article on Econsultancy looks at four ways marketers are using these services to reach consumers.

The list looks at the branded profiles that are proving popular on Tinder & Happn, such as recent campaigns from Dominos, Captain Morgan and Fiat.

It also includes campaigns like Match.com’s 2015 “Meet Me At Starbucks” partnership with Starbucks where the brand teamed up with the coffee shop to encourage Match.com users to go on offline dates.

Check out the full list here.