It’s 2021, Why Are Dating App Algorithms Still So Bad?
It is a truth universally acknowledged that lockdown was a boom time for dating apps. And now that the world is finally opening up again, single people are stampeding towards them in even greater numbers – Hinge has reported a 63 per cent spike in downloads since 2019 and a tripling of revenue in 2020, while May 2021 alone saw more than 6.5 million people downloading Tinder.
But while this level of interest might be new, actually being on a dating app seems, anecdotally, to be the same old story: a largely fruitless cycle of swiping, matching, initial interest and near-inevitable disappointment.
