Matchmakers in India Now Have Competition: AI
Soon after its launch in 2016, Betterhalf.ai, a pioneering matrimony app in India, matched a male graduate from the Indian Institute of Management Ahmedabad, a leading business school, with a female graduate from the same school.
The match was based on results produced by its compatibility quiz. The artificial intelligence–backed algorithm declared the match as 89 percent compatible. Shortly after the first date, the male user wrote negative feedback: She wasn’t even able to understand my jokes. How can you say that she was 89 percent intellectually compatible?
