Meet Your Match: 5 Cultural Insights Shaping Dating Apps
Far from the days of traditional note-passing with a “check yes or no” box, dating in 2024 has become much more nuanced, largely due to technology. A check box has turned into a swipe, and at times it’s not a formal romantic relationship a user is seeking but a social connection.
In this episode of Yeah, That’s Probably an Ad, ADWEEK brand editor Rebecca Stewart is joined by the heads of Match Group’s newest dating apps: Jonathan Kirkland, head of marketing and brand for BLK; Cindy Lim, head of brand at Yuzu; and Julia Estacolchic, senior director of brand marketing and head of brand for Chispa.
The group discusses the evolution of dating apps, how Match keeps up with evolving consumer needs, and how the impact of the pandemic will continue affecting dating culture for years to come.
