A new article in Recode says the “app boom” is over, and times of “go-go growth” are gone.
Written by Peter Kafka, the article says that global download figures for America’s top 15 apps have declined more than 20% YOY.
And although the global mobile phone market is growing, it is not by much – outside the US, the top 15 apps grew by just 3% last month.
The expections to this rule are Snapchat and Uber, which are continuing to grow an at incredible rate, but unless you are very lucky, the odds are “stacked against”, he says.
Read Kafka’s full article here.