Mobile

MeetMe Launch Icebreaker App Choosy

Meet Me

MeetMe have started 2014 with the launch of a new icebreaker app, Choosy.

The app, currently only for Android, works by logging in through Facebook and choosing from a number of icebreakers – or creating your own –  that you want other users to answer.

You then accept or reject the answers given, and if you like their answer – you are connected.

Geoff Cook, CEO of MeetMe, said: “Many users of social apps, like Tinder, tend to be bombarded with low-quality messages like ‘hey,’ or ‘what’s up.’ 

“Choosy solves this problem by using simple icebreaker questions. Rather than relying on double-sided matches based only on the quality of a profile photo, Choosy drives high-quality conversations by helping its users say something of interest.”

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Last year, MeetMe released the Vine-inspired video app, Charm, and have started this year off with another interesting concept.

The company seems to be moving both with, and away, from apps like Tinder – using similar concepts and functionalities, but letting the user’s personality, rather than looks, take centre stage.

Catherine Cook, co-founder and VP of Brand Strategy at MeetMe, said: “Choosy’s mission, as well as the mission for all of our apps, is to facilitate and deepen connections among people.

“Choosy provides a useful filter. Only people who answer your question ‘right’ can message you — and now you have something to talk about.”

The app is available for Android here, and is expected to be released for iPhone in the next few weeks.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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