Mobile network Three Hong Kong will offer a mobile dating service in collaboration with popular Taiwanese dating app iPair.
This move by Three, owned by Hutchison Telecommunications, comes after their collaboration with mobile social messaging provider Line to offer apps from NTT DoCoMo, the biggest network operator in Japan.
Amy Lung Pui-Ying, managing director for mobile operations at Hutchison Telecom, speaking to the South China Morning Post described it as “the most popular social and dating platform in Taiwan”, with 4.65m registered users.
iPair and iPartment are said to have led to 160,000 marriages since the site’s launch in 2003.
For HK$28 a month, members can subscribe to the new iPair dating service and can also use that account to access the iPartment site.
Three Hong Kong’s new dating service will have an array of interactive features such as creating an avatar, decorating a virtual flat and raising a virtual pet.
Hutchison Telecom are looking to push the social media engagement of Three’s customers.
In a recent poll by research firm Gfk, they discovered that of consumers aged 15 or older in 10 Asia-Pacific markets, 1 in 10 are actively engaged in social media.