Two advertising interns have been using Tinder to warn men about the dangers of prostate cancer.
Posing as attractive 28-year-old Nurse Nicole, the male interns – Vincent Mak, 23, and Colby Spear, 24 – are chatting with interested men, before encouraging them to get a prostate exam.
Their site says:
“For the month of June, Nicole is enduring terrible pick-up lines, facing extreme male desperation, and talking dirty to dirtbags in the name of men’s health.”
The project is designed to help raise the profile of Men’s Health Awareness Month in June.
The creative interns are working for ad agency Razorfish, and will post the funniest conversations on the site Matches for Men’s Health, throughout June.
Spear told Boston.com: “Our mentor Nicole Berke here at Razorfish encouraged us to work on a personal project while we were interning. We knew that Men’s Health Month was approaching and saw the opportunity to raise awareness for a great cause that we felt not enough men knew about.
“Steering the conversations towards men’s health was a fun challenge for us. As a copywriter, I regularly have to think of funny lines for ideas, and Vince is just always a witty guy. We thought of responses to the pick up lines on the fly.”
Tinder has increasingly been used as a platform for marketing, advertising and charity campaigns in recent months.
In March, Amnesty International partnered with Tinder to help promote gender equality for International Women’s Day.
At the start of the year, Tinder teamed up with TV show The Mindy Project, creating fake profiles for characters to advertise the show.
See all the Nurse Nicole conversations on Matches for Men’s Health here.