White Label Dating US Push Continues With TangoWire Partnership

TangoWire, the largest private white label dating solution in the US, has joined forces with White Label Dating.

The strategic partnership will see a migration of TangoWire’s over 3,500 sites – and their hundreds of thousands of members – to Global Personals’ white label solution.

The Windsor-based company, founded by Ross Williams and Steve Pammenter in 2003, has made big moves into the US this year, having seen annualised revenues of over £50m from operating in other English speaking markets.

The CEO of TangoWire, Bryan Brown, said: “From the first conversation I had with White Label Dating it became clear their software is industry leading. Given the company’s expertise and demonstrable success in the UK and Australian markets, the partnership made perfect sense considering our large presence in the US market.”

TangoWire has been a white label provider for 14 years, and owns 3,500 niche dating sites, including SinglesPlace.com.

The partnership means White Label Dating will now power over 7,500 sites in the US alone, servicing millions of singles.

Co-founder and COO at White Label Dating, Steve Pammenter, said the company’s strategy for growth placed a “heavy focus” on US expansion.

“Ahead of online dating’s busiest season in January, our partnership with TangoWire will bring a large pool of active and engaged US members to our database. We hope this will result in a better user experience for members and subsequently, higher conversion rates for our partners.”

Visit White Label Dating’s site here.