Valentine’s Day Was Tinder’s Busiest Ever Day

Valentine’s Day was Tinder’s busiest day ever, the company has said.

The app, which has an estimated 50m users, told Vanity Fair that general activity hit an all-time high last Saturday.

Activity on the app apparently began increasing on 6th February, with general usage eventually jumping 7.6% week-over-week by Valentine’s Day.

Messaging also increased by 5.2% week-over-week, the app seeing a 15% spike in their longterm usage trends.

Tinder founder Sean Rad also said that people were swiping right more frequently  – seeing an 60% increase in matches per user.

Tinder also claimed they are globally on-boarding users by a massive one million users every week.

The IAC-owned app is currently prepping their premium service, Tinder Plus, which is due in March.

The exact price of their subscription, which will give users an undo button and the ability to change their location, isn’t confirmed, but is expected to be around $5.

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