News

Over 60% of Dating App Users Are Men, Only A Fifth Pay For Subscriptions

Tinder

Almost two thirds of people using dating apps like Tinder and Hinge are men, a new study has found.

The report, from London-based GlobalWebIndex, says there are over 91m worldwide users of location-based dating apps.

In comparison, social apps have an audience of 582m, and games have almost 655m users.

GWI found that location-based dating apps are only used by 6% of internet users worldwide.

Of these 91m dating app users, the majority come from the 16-34 age group – around 70%.

And by surveying 32 countries, the research firm found that 62% of dating app users were men, and 38% were women.

Interestingly GWI found that a relatively small number of these users bought subscriptions to such services.

Co-authors Jason Mander and Felim McGrath said: “Significantly, just a fifth of dating app users are paying for an online dating service. This might make them three times more likely than the average internet user to be doing this, but it does underline the importance of ad-supported models.”

This is backed by GWI’s assertion that around two million of Momo’s estimated 60m active users have signed up to their paid premium service.

It’ll certainly be interesting to see how Tinder Plus performs when it is launched next month, and we start to see the incoming revenues in IAC’s earning calls and quarterly reviews.

View the report here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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