Chinese Site Jiayuan Record Slow Growth Compared to Mobile Competition


The largest dating site in China, Jiayuan, has recorded slow growth in their Q3 report.

Although the site has nearly 100m users, it only has 5.43m active monthly users, up 250,000 from 2011.

Their average paying user accounts rose to 1.37m, up from 1.27m last year.

Revenues were $21m, an increase of 13.4% from last year.

CFO of Jiayuan, Shang Koo, focussed his comments on plans for the future, rather than the figures themselves, saying:

“Looking forward, we will be focused on generating growth by introducing new products targeting specific market segments, expanding our personalized matchmaking services to new markets, and enhancing existing products to improve user retention.

“In the quarters ahead we will continue to invest heavily in developing and marketing new mobile products. Looking to 2014, we expect new mobile products to help drive user growth.”

Koo’s comments show they feel they are losing ground to other products in the market, and for such a huge brand, the company should really be recording more impressive numbers.

Compared to such competition as flirt app Momo – which saw their user base double to 80m in four months – Jiayuan’s growth is disappointing.

They are releasing a new app called Tali, aimed at a younger audience, which is currently in beta testing.

To read the full report, go here.