App Store Search Ads are this week expanding to Canada, Mexico and New Zealand.
The adverts let developers bid to be placed top of the search results on the App Store when users search by keywords, such as “dating”.
To get started, developers first have to input some details about their app, as Search Ads creates the adverts using the metadata and imagery from App Store listings.
You then set your budget, as well as adding a maximum daily cap to control your spending over time, and input the maximum you are willing to pay for a tap on your ad.
And after going live in the US last October, they are now being expanded to three new markets.
The Search Ads are now available in the US, the UK, Australia, Canada, Mexico, Switzerland, and New Zealand.
Read more here.