Three high-profile Apple executives have left the company, following substandard iPhone sales in India.
The country is the fastest growing major smartphone market in the world, but high tariffs mean that the prices of imported goods, such as the iPhone, are inflated. Therefore, more people are opting for cheaper products from Samsung and other companies.
The executives have not yet been identified due to private, internal matters. However, it’s been confirmed that the Head of Commercial Channels and Mid-Market Business, and the Head of Telecom Carrier Sales have both gone.
The Indian sales team is now undergoing major restructuring.
Neil Shah, a research director with Counterpoint Research, told Bloomberg: “iPhone India sales were weak in the first half of 2018 and, even if they show a big jump in the traditionally strong second half, Apple will still fall short of last year.
“It has not put great focus or investments into India because the market is so minuscule.”
More users are being driven to Android phones as the market starts to grow.
Apple have admitted its sales team in India was slow to form business partnerships, and that they struggled to understand the market.
The iPhone X has also struggled elsewhere in Asia, as the sales numbers from China have been disappointing.
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