This week’s episode features an interview with Stuart Murgatroyd, the founder of a brand new white label dating service. appMi works with a wide range of celebrities, reality television stars and social media influencers to help them launch dating apps for their followers.
The company helps them along every step of the way, from software development to product design and marketing strategy.
Influencer marketing has taken off massively in the past few years, but no-one is yet to corner the market in the online dating industry. Branded dating apps offer a space for fans to meet each other, and in some cases connect with the influencer themselves, and are a creative second stream of income for the personality.
appMi has already successfully launched an app called The List, which was promoted with help from several influencers across different markets.
Stuart is on The GDI Podcast to discuss why it is such a profitable market with untapped potential, the steps appMi takes to ensure high-quality products are released, and what projects he’s working on in the near future.
The GDI Podcast is sponsored by RealMe. Safety Through Trust. Find out more here.
Listen now on Apple Podcasts, Spotify and SoundCloud.