One of the first dating apps to harness augmented reality technology, FlirtAR, has now officially launched in Los Angeles.
The dating app announced it had raised $1.5m in a Series A seed round from angels and unnamed investors earlier this year.
Now available for users in L.A. on iOS, the dating company said an Android launch would follow at the end of this month.
The dating product connects singles using three pieces of technology – augmented reality, geo-location and facial recognition.
It works like this – after downloading and opening the augmented reality app, the dating service will show you which people in the real world have profiles on the app.
If that user has configured their profile and permissions to allow them to be seen, FlirtAR will show that person’s profile pin on the AR-powered screen.
When you click this profile pin, it shows their compatibility rating, along with their name, age, interests, and a short bio.
If you register your interest, they get a notification, and if they accept, you can strike up a conversation.
The app was founded by 26-year-old Brazilian entrepreneur Renan Godinho, who told GDI earlier this year: “People waste lots of time with traditional dating apps. They spend hours and hours of their valuable time looking for someone they never meet.”
And FlirtAR is now officially launching initially in Los Angeles, the company’s director of marketing telling Mashable the company has an “established subscriber base and a lot of beta test users.”
Over the coming months, the company will look to introduce new premium services.
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