Blued Rebrands Internationally as HeeSay

Blued, known as one of the most popular gay dating apps in the world, will now go under a new name in international markets.

According to a recent statement, “Blued, the LGBTQ+ social frontrunner, upgraded its international version to an online community HeeSay”.

Beyond just a name in branding and name, HeeSay brings with it new opportunities for users to connect socially and interact with like-minded communities. The statement highlights that HeeSay offers new opportunities for posting, live streaming, and voice chat.

The LGBTQ+ community “shows more social demands beyond dating”, a spokesperson for HeeSay shared. “We found that they also needed to be gathered in a platform where they can express, entertain, and share personal stories to acquire a sense of belonging”, they explained.

“This digital community not only allows you to find your true love but also to make like-minded friends as well as to become a storyteller of your own and LGBTQ+ community”, the spokesperson added.

HeeSay highlights that it has more than 54 million users globally. You can see the updated Apple App store page for HeeSay here and read the full statement on the international rebrand here.