Bumble Bizz Launches in Australia with New Ad

Bumble is set to expand its networking feature, Bumble Bizz, into Australia. It celebrated the launch at The Butler in Sydney on Tuesday.

Bumble Bizz allows users to network professionally from within the Bumble app, swiping left and right on potential acquaintances.

It retains the ‘women speak first’ feature, and coheres with Bumble’s feminist marketing strategy and corporate values.

To promote the launch, Bumble has put together its first Australian advertising campaign.

The promotion features Pacific Magazine’s Jackie Frank and Mon Purse CEO Lana Hopkins, as well as female instagram celebrities and business owners.

Michelle Battersby, Country Lead for Bumble, said the service had just crossed the 1 million downloads mark in Australia.

It was highlighted as Bumble’s fastest growing market.

“We see Bizz as a platform where you can meet your next potential mentor, reverse mentor or business partner,” she said.

The Austin-based app currently has three employees based in Australia: Battersby, Marketing Manager Charlotte Fleming and Brand Consultant Victoria Minell.

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