Bumble Joins ‘By Rotation’ on Virtual Dating Outfit Dilemmas

3rd December 2020 Luke Smith

Bumble has teamed up with fashion sharing app By Rotation to tackle the dilemma of choosing the best outfit for a virtual date.

A quarter of Bumble users have been on virtual dates during the pandemic, but many have complained of not knowing what to wear, or how best to present themselves.

Celebrity stylist Leah Abbott is helping the female-first dating app to creative an exclusive ‘Bumble Edit’ for By Rotation, a clothing rental service, designed to support the ‘sustainable fashion’ movement.

During lockdown, founder Eshita Kabra has found that rentals of “camera-ready top half pieces” were up by 40%.

Bumble users can redeem an exclusive 15% discount through the app, by matching with the By Rotation profile to reveal an exclusive code.

Leah Abbot told Bustle: “When it comes to speaking online, a huge thing to consider is your camera angles and what will be shown.

“A statement top such as a structured blazer or corset will pull you in all the right places, whilst also showing that bit of glamour and effort that you’d usually apply for a first date.”

“I love to play with an array of gold and silver earrings, and as we can’t go out and accessorise with bags or sexy shoes, these are a really great piece to dress up your camera-ready top half.”