Carol Vorderman, the former co-host of Countdown and current I’m A Celebrity Get Me Out Of Here contestant, has been offered £250,000 to join dating site Toyboy Warehouse.
The UK-based dating site runs a platform for older women to meet younger men “for love, lust and romance.”
And after Vorderman revealed to I’m A Celeb co-star Scarlett Moffatt that she isn’t much of a serious dater, the site apparently offered her a quarter of a million pounds to sign up to the dating service.
A spokesperson for Toyboy Warehouse said: “Carol is a fantastic older woman who embodies the fun-loving nature of our site’s members.
“I think our toyboys would love the chance to chat with Carol and she’d definitely find a lot of fun for herself.”
The offer is reminiscent of the type of PR strategies employed by Canadian extramarital site Ashley Madison, which previously offered Tiger Woods $5m to be its official spokesperson.
To read our feature on Toyboy Warehouse and its incredible turnaround, please click here.