Tinder Sees 23% Match Increase Over Thanksgiving Period
With Americans from around the country returning home for Thanksgiving last Thursday, matches on Tinder rose by 23% over the holiday period.
Last year, the app saw a total of 2.3bn swipes over Thanksgiving.
This holiday period, the app saw over 17m matches, a 23% increase compared to a normal weekend.
Tinder sociologist Dr. Jess Carbino said: “People typically tend to be attracted to those with a similar demographic background – from age, occupation, education and more.
“Individuals who grow up in the same areas are more likely to have shared experiences, making home a great place for singles with similar values to connect.”
In terms of the most popular US cities, Detroit saw the biggest increase with a 54% rise compared to normal weekends, followed by Houston with 43% and Washington D.C. seeing a 41% hike.
Check out the full list of top Thanksgiving Tinder spots below:
Cities with highest increase in matches
- Detroit – 54%
- Houston – 43 %
- Washington D.C. – 41%
- Dallas – 38 %
- Baltimore – 37 %
- Philadelphia – 34 %
- Los Angeles – 32 %
- Minneapolis – 32 %
- Charlotte – 32 %
- Portland – 30 %