Chappy in Mysterious Social Media Blackout
Gay dating app Chappy has turned its Twitter and Instagram pages black as the company appears to be teasing an upcoming feature or marketing campaign.
Its display picture and header image on Twitter has been completely blacked out, and a star symbol has been added to the end of the Chappy name. The same star has been added to the mention of Bumble in the brand’s bio, suggesting a potential collaboration between the two Badoo subsidiaries.
Chappy also tweeted a picture of a star followed by the eyes emoji on a black background. The post had no caption and appears to just encourage followers to look out for an announcement coming soon.
The Instagram page received similar treatment, with the profile picture being updated to black. All 272 of the app’s previous photo updates have been deleted over the weekend, leaving the feed completely bare.
The image of the star and eyes was added to its Instagram story at approximately 4pm EDT on Sunday, 2nd June.
This move comes at an interesting time as 1st June marked the beginning of Pride Month, with many users making their social media presence more colourful in support of the LGBTQ+ community.
Chappy was completely redesigned and relaunched in September 2018, following co-founders Ollie Locke and Jack Rogers stepping down from their management roles.
A new colour scheme was implemented as part of the new design, featuring a softer colour scheme of peach and maroon to replace the previous grayscale layout.
Visit the Chappy website here.
