Dating Group has confirmed it has complete the acquisition of Dil Mil, and is now planning a major expansion across India.
Dating Group is one of the biggest parent companies in the online dating industry, looking after a variety of brands including Dating.com, DateMyAge and Tubit.
In 2020, Dating Group signed the terms of the acquisition with Dil Mil investors and its founder, KJ Dhaliwal. Upon completion of the acquisition, Dhaliwal joined Dating Group and was appointed Chief Strategy Officer of the company.
Since the acquisition more than a year ago, Dil Mil has achieved significant growth with a 38% increase in active users through the implementation of new features and a renewed focus on its audience and their needs.
Dhaliwal said in a statement: “By leveraging Dating Group’s resources and experience, we redesigned the platform to make it more user-focused. As a direct result, we experienced a sizeable increase in user engagement.
“We are planning to launch in India to help Indians connect with South Asians all over the world and bring a product to market that will be tailored toward the Indian consumer, which is not a focus of any other mass market dating apps.”
Bill Alena, Chief Investment Officer of Dating Group, added: “We are proud to have Dil Mil in our portfolio and to continue fulfilling our mission of connecting people across the globe.”
Dating Group made the first big acquisition of 2021 when it agreed to purchase slow dating app Once in January. The deal is believed to be worth $18 million and will also see Dating Group takeover the subsidiary Pickable.
Visit the Dil Mil website here.