Indian Dating Startup ‘GoGaga’ Joins Facebook Incubator

GoGaga, an India-based startup dating app, has been chosen to be a part of the Facebook Start (FbStart) program.

FbStart offers selected startups free tools, services and mentoring, to help the brands grow. The app was launched earlier this year and joins the Bootstrap side of the program.

This means it is eligible to receive up to $40,000 worth of funding from Facebook and a selection of secondary partners – including Amazon.

Co-founder of GoGaga Neha Kanodia said: “We feel delighted and proud to be a part of the Bootstrap track of the Facebook Start program. With the help of this platform, our mobile app will become more user-friendly – with various unique features – making dating trustworthy, fun, safe and relevant for users.”

Go Gaga has just launched on the App Store and Play Store and has recently been updated with a new wingman feature.

Users can request that their friends make connections for them, either by suggesting potential matches or introducing them to singles they think they’d like. All matchmaker profiles are invisible, so people in committed relationships can safely browse for their friends.

This is a feature that was designed to mirror the traditional Indian matchmaking culture. GoGaga reports that 70% of all Indian couples meet after being introduced by friends or family.

It also adds a layer of trust and authentication – the app’s developers claim that there are no fake profiles in their network.

GoGaga faces strong competition, with Bumble recently announcing that it will be made available in India this Autumn. Tinder has just become the number one grossing Android app in the country.

Visit the GoGaga website here.