ExoClick has recently introduced the CPM payment model for its in-stream video ad format.
This will now allow advertisers to bid on CPM (cost per mile) and Smart CPM in addition to CPV (cost per view) and CPC (cost per click).
ExoClick has provided advertisers who need clarification of each payment model for its in-stream format:
CPC (cost per click) – This is suitable for campaigns which have a very high view rate but a low to mid CTR. The advertiser is then charged when the visitor clicks on the in-stream video ad.
CPV (cost per view) – This is suitable for campaigns which have a very high CTR but a low to mid view rate. The advertiser sets the CPV between 0.001 and 0.10 cents ($), the video view is triggered when 10 seconds of the video ad has been displayed to a user at a normal speed. When a campaign is set on CPV, the advertiser is not charged for clicks, or for video impressions that are less than 10 seconds in duration.
CPM (cost per mille) – This is suitable for all campaigns with a high CTR & View rate which gives the advertiser more bidding control over the final eCPM, which is recommended to secure first impressions and stay ahead of the competition. Additionally advertisers can buy in-stream on Smart CPM, which allows optimisation of their bids on a second bid auction. Advertisers can contact their account manager to also book traffic on a flat fee deal with the CPM model.
The format has been made available on pre, mid and post video.
ExoClick currently has 665 websites on its network using the in-stream video ad zones.
ExoClick’s CEO and founder Benjamin Fonzé commented: “ExoClick introduced the in-stream video format back in May 2017 and we have seen rapid growth for this format. We have really opened up the video advertising concept to our global network of clients. With huge growth in consumers watching video content online it makes perfect sense for advertisers to take advantage of this format by producing their own video ads. Video ads offer a huge advantage for advertisers to tell their story and engage users in order to drive clicks to their offers”.
Visit ExoClick’s website here.