ExoClick Launches Website Dedicated to News in Ad Tech

Yesterday, ad company ExoClick announced that it has launched a new dedicated website for its ad tech video news show The Additive.

The website features an ‘interviews’ page where viewers can get business insights from industry experts.

There are expert interviews with the likes of ‘affiliate guru’ Charles Ngo, VR media buying expert Zsuzsanna Vida and ExoClick experts Benjamin Fonzé, Oliwia Kaluzynska, Ada Llorca and Kelan Stone.

GDI Founder Simon Corbett is also featured on the page in an interview where he speaks about the dating market.

The Additive reports on new ad format technologies including Augmented Reality, Virtual Reality and Mixed Reality.The website features links to top trending ad tech news stories.

It also features native advertising news, the latest industry statistics, news from the dating market, industry trade shows, social media and more.

The Additive’s presenter Giles Hirst said: “We launched the show back in April 2017 and we have produced 17 episodes so far. We have grown to around 7,000 views per episode which is why we decided to create a dedicated website for the show.

“The Additive is aimed at online marketers, affiliates, publishers and ad industry professionals and our partners include the dating industry’s news site Global Dating Insights and the twice yearly industry trade show The European Summit. PRs can send ad tech related news releases to the contact details on the website’s Editorial page for inclusion in the program.”

Watch GDI Founder Simon Corbett’s interview on The Additive here.