Facebook has moved to rearrange its staff in the biggest ever executive reshuffle at the company this week.
CPO Chris Cox will head up a new ‘Family of Apps’ group, overseeing the Instagram, WhatsApp, Facebook and Messenger mobile apps. The four apps have a combined user base of over 5 billion.
David Marcus, previously in charge of Messenger, will lead a new Facebook blockchain initiative. This, along with AR, AI and VR, will be within a group called ‘New Platforms and Infra’ led by CTO Mike Schroepfer.
VP of Growth Javier Olivan will run a third group, called ‘Central Product Services’. This group will deal with ads, security, growth and other multi-platform areas.
Kevin Systrom will continue as CEO of Instagram, while Chris Daniels will take over at WhatsApp. Stan Chudnovsky will work as CEO of Messenger, while Will Cathcart will lead the Facebook app.
Andrew Bosworth will continue working with AR, VR and hardware. Jay Parikh will manage a product team focused on privacy, while Kang-Xing Jin will focus on Workplace (Facebook’s Slack alternative). Jerome Pesenti will continue with his focus on AI.
Mark Rabkin will stay working with ads and localised Facebook initiatives, and Naomi Gleit will continue working in product management and CSR.
A number of other shifts between Facebook and Instagram have been announced, as well as changes to Facebook’s communications team.
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