Facebook Will Soon Let Advertisers Test Creative Before Launching It

At Cannes this week, Facebook announced two new features for Creative Hub to help advertisers test and distribute ads.

The first is something that is currently being tested but not yet available – the ability to test your creative before launching it.

The tool will let marketers test their ad creative and get actionable insights based on results from real users.

This will include a snapshot of video results, giving advertisers the insights they need to optimise their creative, based on real metrics, before releasing the ad.

The other new feature announced at Cannes, which is available now, will let agencies deliver mocked-up ads to media agencies directly from Creative Hub.

As Facebook explains: “This feature improves teamwork between media and creative groups and reduces the steps needed to deliver final assets (say goodbye to zipped files and emails).

“The result is a low friction experience with less room for error. Advertisers can deliver their final work—no rebuilding required—and simply click to publish.”

This tool is available now, and can be accessed by visiting Creative Hub.

Find out more here.