FROM THE WEB: Spark Networks & The Challenges Of The Online Dating Market – The New York Times

Spark Networks

Last August, Spark Networks sold 16% of its stock to Chicago investment firm Peak6 and took on its fourth CEO in five years.

Despite the strength of its two main brands, JDate and Christian Mingle, the business has struggled in the Tinder years.

The new leadership team hope they can turn this round, and a recent New York Times article speaks to the Peak6 team to ask what lies ahead for the New York dating company.

Peak6 President Brad Goldberg says there is a “growing frustration as people tire of swipe-based apps. Consumers want companionship and deeper interactions, and the industry will have to adapt.”

The article also talks about the possibility of Match Group acquiring Spark Networks, with a former Spark executive saying “he would not be surprised” if it happened.

Read the article here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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