GDI London 2023 Roundup: Reducing User Churn with Netcore Cloud

To highlight the insights shared at our recent conference in London, Global Dating Insights is proud to share a roundup of some of the event’s presentations.

In this article, we summarise the presentation of Anoop Teja, Head – Product Solutions, Growth and Expansion (Europe) at Netcore Cloud.

Increasing user engagement is the key to reducing churn for dating apps, Netcore Cloud’s Anoop Teja told the GDI conference in London

As Netcore Cloud’s Head of Product Solutions, Growth and Expansion across Europe, Teja spoke from a position of strength.  He outlined how making better use of tools such as Google annotations could help app-generated emails stand out from the crowd within a user’s email client.

“The more people engage with your content, the less likely they are to churn,” he said. “That’s why we look to help create wow experiences even within the email itself.”

Teja showed how email outreach could boost onboarding, and that in-built interaction could deliver the visual swipe experience within the email itself.  “We can even introduce gamification into the email,” he added, “fun ideas like spin the wheel to see other potential matches. All of these activities will boost your engagement.”  

The use of AI was a common theme at the London conference and Teja revealed how AI-powered email delivery could be used to predict the likeliness of churn.  But the audience didn’t have to simply take Teja’s word for it when it came to the success of revitalising email engagement.  

Netcore Cloud customer Venntro Media Group joined him on the stage for quick endorsement, confirming that since switching to Netcore’s solutions, the effectiveness of the company’s email engagement had increased by 20 per cent.

All of which might show that if the first swipe represents the potential start of a relationship which could lead to an engagement; in the dating industry itself, the longer lasting relationships actually have multiple engagements.