Market research company Global Web Index has published its latest Brand Discovery report which gave an insight into the different ways modern digital consumers are hearing about the latest products and services.
The report comes at a time when the average person spends over two hours per day on social networks and services, creating a large window of opportunity for them to be targeted by advertisers.
Digital marketers’ jobs have been made harder over the past 12 months as 50% of internet users are now using ad blockers to limit the number of adverts they see.
Age was found to be the most important factor in determining brand discovery source. Younger audiences are likelier to interact with in-app advertising content, while the older generation is much more receptive to what they see on television. This might deter brands from investing heavily in online pushes for senior dating platforms, instead remaining with traditional channels.
36% of consumers said they hear about new products on television compared to the 32% who cited online advertising. This shows that the internet is catching television up as the most popular media source overall, but hasn’t overtaken it just yet.
View the full report here.